Wineries, wine producers and distributors: W&S strengthens the wine tourism offer, linking it to territorial identity and cultural heritage, and optimising it through Smart Destinations.
Managers of cultural sites: the ICT (Information, Communication and Technology) tools developed within the scope of W&S will be made available to these managers (Unesco sites, museums, reception centres for tourists, etc.), enabling them to connect most of these sites with the network of wine production in the regions where they are located.
Professionals from the tourism sector: like the group above, they will have access to ICT tools and will be informed of successful cases in linking wine culture and heritage, for them to promote this link themselves.
European travel agencies and tour operators: following the design of the transnational W&S route, CULTUR will manage contacts with other European travel agencies in order to make the W&S packages available for marketing. Subsequently, communication campaigns and the creation of a European network of stakeholders will serve to broaden the target audience and increase the profit potential for these agencies.
Local and regional tourism authorities: RECEVIN, D-D, CULTUR and MAD work regularly with public authorities. NPU and 5Terre are themselves public authorities. They will be responsible for establishing productive communication with other interested public authorities, and later invite them to dissemination meetings.
CCIs: The W&S tourism product is not confined to the communication and culture industries linked to technology. It will also include publication of books, visual and performing arts, music, etc.
SMEs, associations and chambers of commerce: W&S activities aim to integrate local products and services into the transnational route as part of cultural and heritage identity. Thus, these local entities will be invited to devise strategies so that everyone can win in the future.
Audience interested in cultural tourism: With a much broader profile than wine tourism, the W&S packages present a strong component of cultural and sensorial offers, properly framed with the places, history, traditions, identity and context of the destinations, resulting in a fuller and more informed visit.